APA Style

Perreault, Wiliam D. McCarthy, E. Jerome. (2005). Basic Marketing : A Global - Managerial Approach (50 th ed (cd)). Hoboken, NJ: McGraw-Hill Comparies Inc..

Chicago Style

Perreault, Wiliam D. McCarthy, E. Jerome. Basic Marketing : A Global - Managerial Approach. 50 th ed (cd) Hoboken, NJ: McGraw-Hill Comparies Inc., 2005. Text.

MLA Style

Perreault, Wiliam D. McCarthy, E. Jerome. Basic Marketing : A Global - Managerial Approach. 50 th ed (cd) Hoboken, NJ: McGraw-Hill Comparies Inc., 2005. Text.

Turabian Style

Perreault, Wiliam D. McCarthy, E. Jerome. Basic Marketing : A Global - Managerial Approach. 50 th ed (cd) Hoboken, NJ: McGraw-Hill Comparies Inc., 2005. Print.