APA Style
Cravens, David W., Lamb, Charles W.Jr.. (1983).
Strategic marketing cases and applications .
Homewood, Illinois:
Richard Leakey Foundation.
Chicago Style
Cravens, David W., Lamb, Charles W.Jr..
Strategic marketing cases and applications.
Homewood, Illinois:
Richard Leakey Foundation,
1983.
Text.
MLA Style
Cravens, David W., Lamb, Charles W.Jr..
Strategic marketing cases and applications.
Homewood, Illinois:
Richard Leakey Foundation,
1983.
Text.
Turabian Style
Cravens, David W., Lamb, Charles W.Jr..
Strategic marketing cases and applications.
Homewood, Illinois:
Richard Leakey Foundation,
1983.
Print.