APA Style

Cravens, David W., Piercy, Nigel F.. (2003). Strategic marketing (ed.7). Boston: McGraw-Hill Inc..

Chicago Style

Cravens, David W., Piercy, Nigel F.. Strategic marketing. ed.7 Boston: McGraw-Hill Inc., 2003. Text.

MLA Style

Cravens, David W., Piercy, Nigel F.. Strategic marketing. ed.7 Boston: McGraw-Hill Inc., 2003. Text.

Turabian Style

Cravens, David W., Piercy, Nigel F.. Strategic marketing. ed.7 Boston: McGraw-Hill Inc., 2003. Print.