APA Style

McCARTHY, E. Jerome, PERREAULT, William D.. (1984). Basic marketing; a managerial approach (8th ed). Illinois: Richard D.Irwin,Inc..

Chicago Style

McCARTHY, E. Jerome, PERREAULT, William D.. Basic marketing; a managerial approach. 8th ed Illinois: Richard D.Irwin,Inc., 1984. Text.

MLA Style

McCARTHY, E. Jerome, PERREAULT, William D.. Basic marketing; a managerial approach. 8th ed Illinois: Richard D.Irwin,Inc., 1984. Text.

Turabian Style

McCARTHY, E. Jerome, PERREAULT, William D.. Basic marketing; a managerial approach. 8th ed Illinois: Richard D.Irwin,Inc., 1984. Print.