APA Style

McCARTHY, E. Jerome, PERREAULT, William D.. (1992). Applications in basic marketing:clipping from the populer business press . Homewood: Irwin.

Chicago Style

McCARTHY, E. Jerome, PERREAULT, William D.. Applications in basic marketing:clipping from the populer business press. Homewood: Irwin, 1992. Text.

MLA Style

McCARTHY, E. Jerome, PERREAULT, William D.. Applications in basic marketing:clipping from the populer business press. Homewood: Irwin, 1992. Text.

Turabian Style

McCARTHY, E. Jerome, PERREAULT, William D.. Applications in basic marketing:clipping from the populer business press. Homewood: Irwin, 1992. Print.