APA Style

EVANS, Joel H., BERMAN, Barry. (1984). Study guide essentials of marketing . New York: Macmillan Publishing Co..

Chicago Style

EVANS, Joel H., BERMAN, Barry. Study guide essentials of marketing. New York: Macmillan Publishing Co., 1984. Text.

MLA Style

EVANS, Joel H., BERMAN, Barry. Study guide essentials of marketing. New York: Macmillan Publishing Co., 1984. Text.

Turabian Style

EVANS, Joel H., BERMAN, Barry. Study guide essentials of marketing. New York: Macmillan Publishing Co., 1984. Print.