APA Style

Gilson, Christopher. (1980). Advertising concepts and strategies . New York: Random House.

Chicago Style

Gilson, Christopher. Advertising concepts and strategies. New York: Random House, 1980. Text.

MLA Style

Gilson, Christopher. Advertising concepts and strategies. New York: Random House, 1980. Text.

Turabian Style

Gilson, Christopher. Advertising concepts and strategies. New York: Random House, 1980. Print.