APA Style

BELCH, Michael A., BELCH, George E.. (2001). Advertising and promotion: an integrated marketing comunications perspective (5th ed). Boston: McGraw-Hill.

Chicago Style

BELCH, Michael A., BELCH, George E.. Advertising and promotion: an integrated marketing comunications perspective. 5th ed Boston: McGraw-Hill, 2001. Text.

MLA Style

BELCH, Michael A., BELCH, George E.. Advertising and promotion: an integrated marketing comunications perspective. 5th ed Boston: McGraw-Hill, 2001. Text.

Turabian Style

BELCH, Michael A., BELCH, George E.. Advertising and promotion: an integrated marketing comunications perspective. 5th ed Boston: McGraw-Hill, 2001. Print.