APA Style

CHENG, Hong (edt). (2014). The Handbook of International Advertising Research . New York: Wiley.

Chicago Style

CHENG, Hong (edt). The Handbook of International Advertising Research. New York: Wiley, 2014. Text.

MLA Style

CHENG, Hong (edt). The Handbook of International Advertising Research. New York: Wiley, 2014. Text.

Turabian Style

CHENG, Hong (edt). The Handbook of International Advertising Research. New York: Wiley, 2014. Print.